According to market share reports recently released by the FDIC, the Bank of Estes Park — the long-term historical leader in local market share — has significantly widened its lead over the past year, growing to more than 40 percent.
The Bank of Estes Park’s deposit base grew 10.2 percent in dollars and rose from 38.77 to 40.03 percent in market share over the past 12 months. By other measures, the bank has held a significant lead in loan volumes for several years now, as well, after launching product offerings to compete on every front.
By comparison, the Bank of Colorado branch in town, with the second-largest market share in the area, only grew its deposit base by 3.79 percent and lost 2.75 percent market share compared to the prior year. US Bank shrank to 12.98 percent, and KeyBank grew slightly to 9.54 percent of market share.
Overall, deposits in the market grew 6.73 percent.
How has Bank of Estes Park achieved such phenomenal growth? The bank’s slogan is “Local, Mountain Strong Service, Products, and Pricing,” and it has worked hard to make sure that phrase is a promise, not merely words.
The Bank of Estes Park offers the best service, the latest technology and security, every banking and loan product under the sun, and simply won’t be beaten in terms of pricing for its local clients.
As the only local bank in town, founded right here in Estes Park in 1965 and serving this community ever since, it believes that its best advertising is the good that it does for local clients and the community. And all of the bank’s deposits, loans, community investment, and most of its profits stay right here in Estes Valley, making it an economic powerhouse that benefits the town, businesses, non-profits, and locals in the community in a way that the other branches of non-local banks in town simply can’t.
Many local organizations partner with the bank to achieve tremendous accomplishments through our combined efforts, some well-known, some behind the scenes, and all at the core of who we are as a community.
Thank you to our locals who understand the power of banking with their local bank, which makes all of that possible.
“Bank of Estes Park—where locals bank for good.” It’s more than just an ad slogan; it’s a statement of the reality within the Estes Park banking market, as this small bank in the mountains proves over and over again that there are strong reasons why it continues to rank among the top in the state and the country, according to Bauer Financial Ratings.
The exact market share figures, according to the FDIC, are as follows:
| Bank | Deposits | Market share |
| Bank of Estes Park | $144.1 million | 40.03 percent |
| Bank of Colorado | $134.8 million | 37.46 percent |
| US Bank | $46.7 million | 12.98 percent |
| KeyBank | $34.3 million | 9.54 percent |